I was initially going to roll this into last Friday's post on the Park Inn Danube closing out from under me, since it's a related topic: looking for easy wins whenever possible. There's nothing wrong with Rube Goldberg gift card reselling machines — I occasionally indulge — but you want to go after those after you've cashed in your easy wins.
Every hotel loyalty program has regular property turnover
Someone once explained to me that hotels actually get some kind of tax benefit from leaving one loyalty program and entering a new one, but regardless of the back office details, it's a fact that properties periodically move from one chain's loyalty program to another's.
For example, the Radisson Aruba Resort, Casino & Spa was recently rebranded as the Hilton Aruba Caribbean Resort & Casino.
When that happened, guests who had redeemed Club Carlson Gold Points using their last-night-free benefit were suddenly booked at a newly refurbished Hilton rather than an aging Radisson!
That was an easy win.
The Park Hyatt St. Kitts is scheduled to open in December, 2016
When the Park Hyatt St. Kitts opens, it is going to be spectacular. It's scheduled to open in December, 2016, and they plan to start accepting reservations a few months before that.
And they might, in fact, open in December! They might, in fact, honor every reservation that's made through Hyatt as soon as reservations become available.
They also might not. And if they don't, you better believe that they're going to be offering points, nights, upgrades, and amenities to anyone who can't complete a stay they booked months in advance.
That's an easy win.
Conclusion: keep an eye out for new and renovated properties missing their deadlines
Hotels, especially new hotels, really want to put heads in beds. So they tend to err on the side of opening their reservation windows earlier, rather than later, to make sure they get the kind of occupancy rates they need to satisfy their anxious investors. That makes it worth scoping out upcoming properties and putting a reminder on your calendar to book rooms as soon as they become available.
Then put another reminder on your calendar to cancel the room within the cancellation window if the property ends up opening on schedule!