As I mentioned last week, In order to get to Maui and back I stitched together 3 legs using a single Alaska Airlines companion ticket. While folks on the West Coast are probably familiar with Alaska and their companion ticket, now that the merger with Virgin America is complete it might be time for residents of some East Coast cities who had ruled out Alaska because of its limited route network to take another look.
Two flavors of Alaska Airlines companion fares
There are technically two flavors of Alaska Airlines companion fares. For the past several years Bank of America has offered a taxes-and-fees-only companion fare to new Alaska Airlines Visa cardmembers after spending $1,000 on the card within 90 days.
Then, on each account anniversary, you’ll receive another companion fare for $99 plus taxes and fees.
Besides the $99 co-pay for anniversary companion fares the two are otherwise identical.
What’s so great about Alaska Airlines companion fares?
Three features make Alaska companion fares unique:
they can be used systemwide;
they can be used on any economy fare;
and both passengers receive mileage credit as if they were both flying on paid tickets.
In fact, the only restriction I’ve ever encountered using a companion fare is that the Bank of America cardholder has to be either one of the two passengers traveling on the fare or have their name on the credit card used to make the reservation.
The fare does not have to be paid for with the Bank of America credit card that triggered the fare. You can even use an authorized user card, as long as it has the name of the Bank of America cardholder, and even that isn’t required if the Bank of America cardholder is one of the passengers.
That means using an Alaska companion fare isn’t mutually exclusive with many methods of payment, for example using a Chase Sapphire or Barclaycard Arrival Plus card for trip delay insurance, or a US Bank Flexperks Travel Rewards card for a Real-Time Rewards redemption.
A final note on fares: since the companion fare can be used to book any economy fare class, and both tickets book into the same fare class, you can use the companion fare to book tickets that are upgradeable using miles or MVP Gold guest upgrades. However, that upgrade space is extremely limited so I would not suggest paying more for an upgradeable fare speculatively if upgrade space is not available at the time of your booking; it likely never will be.
Alaska Airlines routes from the East Coast
Alaska serves a surprisingly large number of cities, especially now that Virgin America’s routes have been integrated into the system, but they are almost entirely reliant on five West Coast hubs: Seattle, Portland, Los Angeles, San Francisco, and San Diego.
That means flying from the East Coast to anywhere in the middle of the country will require backtracking: flying first to the West Coast, then connecting to a flight retracing your steps. You probably won’t want to do that — Seattle is a long way out of the way if you want to fly between Washington, DC, and Cancun.
However, lots of people fly to the West Coast as their final destination, and others fly onward to points West, North, or South, and for those folks the companion fare can still provide a fantastic value.
What I’ve done is break up Alaska Eastern time zone airports into six buckets, based on which of Alaska’s hubs are served from that airport.
Seattle and San Francisco
Seattle, San Francisco, and Los Angeles
Fort Lauderdale (FLL)
Seattle, Portland, San Francisco, and Los Angeles
New York City (JFK) (plus San Jose and Las Vegas)
Seattle, Portland, San Francisco, and San Diego
Seattle, Portland, San Francisco, Los Angeles, and San Diego
Newark (EWR) (plus San Jose)
Three strategies for East Coast companion fares
If you live in or near one of those Eastern cities, I think there are at least three useful ways to judge the value of Alaska Airlines companion fares: connecting onward, backtracking, and non-stops.
Connecting onward is the most obviously high-value use: if you fly to Hawaii or the Pacific coast of Mexico at least once per year, and are willing to do so in economy, the ability to book any economy fare in the system can give you enormous value and flexibility. For example, from Washington, DC, there are no non-stop flights to Hawaii, so you’ll have to make a connection somewhere. If that’s the case, why not Seattle instead of Atlanta? Over the Thanksgiving dates I checked from DC, Alaska flights to Hawaii were already the cheapest options — adding a companion fare is icing on the cake. From New York, Alaska was the cheapest option to every Hawaiian island but Kauai (Delta undercut them by $15).
Backtracking is a less obviously appealing option, as I gestured at above. However, for many destinations in the Mountain West, it can still make sense. For example, my hometown of Missoula, MT, is a notoriously expensive city to fly in and out of (fortunately flights are also very often overbooked, and I received my only $1200 voluntary denied boarding voucher there). Over the Thanksgiving weekend, for example, Delta isn’t selling fares eligible for American Express companion tickets, so two tickets would cost $1,596, while two Alaska tickets would cost just $1,373 with a companion fare. A $223 savings isn’t revolutionary, but it’s still more than the Alaska Airlines Visa’s $75 annual fee.
Finally, obviously a lot of people have perfectly good reasons to fly between the East and West coasts without connecting at all. If you live in Baltimore, New York, or Boston, you might simply use Alaska companion fares to pay for the occasional trip to the West Coast. It’s lovely there!
The point is, the Alaska companion fare is such a good deal it’s worth considering even if you don’t think of yourself as a “typical” Alaska passenger, which is to say someone who commutes up and down the West Coast.
Alaska Companion Fare routing rules
Here I’m leaning entirely on Scott Mackenzie at Travel Codex, who is the authority on all things Alaska Airlines:
“Although the terms and conditions say the fare must be for round-trip travel, this isn’t strictly true. You can book one-way travel. You can book open jaws. You can book multi-city travel between completely different cities. I’ve confirmed that Austin to Seattle, Portland to Maui, and Honolulu to Sacramento — all on different dates — will qualify…
What you can’t do is book travel that is clearly not anything close to round-trip. In the example of AUS-SEA//PDX-OGG//HNL-SMF we flew west and then flew east. Kinda sorta maybe round-trip, even if we never hit the same city twice.”
Since Alaska allows up to 4 entries in a multi-city itinerary (not four legs — Alaska will add connections on its own as necessary), my itinerary IND-PDX-OGG-DCA wasn’t entirely optimized. I could have added a longer stopover in Los Angeles on the way back, or a longer layover in Seattle on our outbound itinerary.
Ultimately, because of Alaska’s strong North-South axis on the West Coast, a truly optimal itinerary would need to include several West Coast stops. For example, this is a valid companion fare itinerary:
You can put an unlimited amount of time between each of these legs, meaning as Scott points out, these are really “four one-way fares booked on a single ticket.”
Of course, that begs the question: why would you want to book four unrelated one-way fares on a single ticket? First of all, the fares don’t have to be unrelated. Our flights from Indianapolis to Portland, Portland to Maui, and Maui back home were not “unrelated,” after all. But even in the case of totally unrelated fares, there are reasons you might consider it.
Since Alaska prices out all itineraries as one-way fares, it’s not uncommon to find a situation where one leg of your trip is expensive with cash and cheap with miles, while the other leg is cheap with cash and expensive with miles. If the dates and directions all line up properly (no small feat), you could use a single companion fare to book four one-way fares, then fill in the rest of the itinerary with miles or cash as you see fit.
Likewise, especially frequent travelers might consider “nesting” different trips inside a single itinerary. Someone traveling frequently between Washington and Los Angeles, for instance, might book:
If you squint at this just right you see it’s actually two unrelated roundtrips: one between DCA and LAX, and one between LAX and OGG. To make this work you’ll need to book an additional roundtrip between LAX and DCA, of course, but in exchange you get can get two companion fares for the price of one.
Bank of America has added some restrictions in recent years to who is eligible for certain new credit cards, unfortunately including the personal Alaska Airlines Visa card. The business card is supposedly unaffected for now, so even if you don’t have any Bank of America Alaska Airlines cards you should be able to sign up for one personal and at least one business card, naturally conditional on your creditworthiness.
The main effect of those changes should be to discourage folks who already have multiple personal Alaska Airlines cards from cancelling them, unless they’re absolutely certain they won’t be flying Alaska anytime in the near future, since it seems that it will be increasingly difficult to collect new companion fares going forward.