My favorite Just4U gift card promotion is back

The only grocery store loyalty scheme I pay any attention to is the Safeway/Albertsons/etc. Just4U program, which periodically offers bonus points on the purchase of gift cards. When the bonus is high enough, it can be worthwhile to buy gift cards and resell them at a loss, making back more than the difference in value in Just4U points.

Through October 12, Just4U is running my favorite version of the promotion: 10 points per dollar spent on “Online Exchange” gift cards. These cards are actually just codes you enter online to redeem the value on the card for virtual gift cards at a variety of merchants. If you’re reselling the gift card, be sure the reseller you use accepts virtual gift card codes, since you won’t get a physical gift card to mail in.

Is it worth it?

Keep in mind, this manufactured spend technique is quite expensive: if you redeem an Online Exchange card for a Lowe’s gift card, for example, and sell it to CardCash for $402.50, you’re out $98.50. That’s either a lot of money or a little money, depending on what you get for it.

During the current promotion, a $500 Online Exchange card would earn 5,000 Just4U points. In order to break even, you need to value those 5,000 points at 1.97 cents each: if you valued 5,000 Just4U points at exactly $98.50, then this would be a way to manufacture “free” spend, since you’ll earn (hopefully bonused) credit card rewards on the purchase as well.

Another way of looking at it is in terms of revealed preferences. I happily manufacture spend at grocery stores year-round at a cost of 1.4%, so I don’t need to make back the entire $500 in order to get the same value I’m already happy getting; I’ll break even valuing Just4U points at just 1.8 cents each.

Check for a stack on Saturday

For many months Just4U has offered bonus points on gift card purchases almost every weekend. They don’t award those points for prepaid debit card purchases, but the promotion does stack with their other brand-specific gift cards, and should stack with Online Exchange. That means this deal could be even sweeter on Saturday, October 12, the last day of the Online Exchange promotion. I don’t see any reason not to wait until then, unless you’re worried about folks cleaning out the shelves in your area while you wait.

Don't forget resort fees when pricing Guest of Honor awards on paid stays

World of Hyatt elite “milestones” are, in addition to being a clever marketing gimmick, one source of additional value you accumulate as you earn elite qualifying nights each year. I recently broke down their value methodically here and shared my experience with “2K Next Stay Awards.”

At 40, 60, 70, 80, 90 elite-qualifying nights, and every 10 nights after 110 elite-qualifying nights, you automatically earn Guest of Honor Awards in addition to an award you choose. These awards allow you to give anyone (including yourself) the “in-hotel” benefits of being a Globalist elite. In addition to the breakfast and lounge access benefits most people are familiar with, and the guaranteed 4:00 pm checkout that’s my own favorite benefit, Globalists and Guests of Honor also get resort fees waived on paid stays.

The tricky part is that Hyatt does not remove resort fees from their pricing summary when you apply Guest of Honor awards online, which, if you’re not aware of it, will cause you to misvalue your World of Hyatt points.

You can see this clearly in these two screenshots, where a resort fee appears at checkout whether or not a Guest of Honor award is attached to the reservation:

Most of the time this doesn’t make a decisive difference: World of Hyatt points are usually so valuable that whether they’re “slightly more” or “slightly less” valuable doesn’t impact your booking decision.

Once you’re aware of the issue, however, it’s easy to imagine corner cases like the one I stumbled into at The Lodge At Spruce Peak, where I found the rates shown above. A Category 8 property, the hotel starts at 35,000 points per night during “off-peak” periods, and costs between 40,000 and 45,000 points per night during ski season.

At $424.08 per night off-peak, that’s already a marginal points redemption at 1.21 cents per point; you could book it through the Chase travel portal for fewer Ultimate Rewards points than transferring them to Hyatt.

But at the true price of $376.38 (after subtracting the waived resort fee and tax), it’s a truly godawful redemption at just 1.08 cents per point.

Conclusion

In the grand scheme of things, properties that charge resort fees are likely on the more expensive end of Hyatt’s portfolio, and thus likely to be solid enough point redemptions that a waived resort fee won’t change your booking calculus. But at highly seasonal properties, cash rates may drop by much more than points rates, while resort fees stay flat and make up a larger share of the total cost in cash.

In those circumstances, applying a Guest of Honor award to a paid rate may turn a marginal redemption into an outright bad one.

Correction: Membership Rewards-HawaiianMiles-Mileage Plan transfers are instant, when they work

Last week I wrote about Alaska Airlines’ announcement that miles could now be transferred back and forth between Mileage Plan and Hawaiian Airlines HawaiianMiles.

I wrote, “it takes a few days to complete the cycle of moving Membership Rewards points to HawaiianMiles and then moving them to Mileage Plan.”

This turns out not to be true. Instead, last week there seems to have been an outage in the connection between American Express Membership Rewards and HawaiianMiles, and transfers were completely failing.

In fact, I noticed at the time I submitted my transfer that my Membership Rewards balance didn’t reflect the trial transfer I initiated, and I didn’t receive a confirmation e-mail. Since it was my first transfer, I assumed that was just how the system worked.

When I submitted an identical transfer a few days later, the miles appeared immediately in my HawaiianMiles account (and I received a confirmation e-mail from American Express). I was then able to instantly transfer the miles to Mileage Plan through their dedicated Points.com portal.

Instant transfers mean there’s less need to speculatively transfer Membership Rewards points to Alaska, and makes it more marginally attractive to wait for another transfer bonus to HawaiianMiles.

Things are looking good for the Membership Rewards-Hawaiian Airlines-Alaska Airlines play

Last month I wrote about one possible use of the world’s most-hoarded, least-useful loyalty currency, American Express Membership Rewards: transferring them to Hawaiian Airlines HawaiianMiles in anticipation of a successful merger with Alaska Airlines and the ability to eventually transfer them to that much more valuable airline currency.

That “eventually” turned out to be sooner than expected, as Alaska announced the details of the loyalty plan connectivity last week, and it’s supposedly already operational through a Points.com backend. I’m currently testing it for myself, since it takes a few days to complete the cycle of moving Membership Rewards points to HawaiianMiles and then moving them to Mileage Plan.

I’ll post an update when the cycle is completed and I’ve confirmed it works as advertised.

Why it matters

The main attraction of this play is that Alaska Airlines miles are extremely valuable for domestic Alaska and American Airlines flights and internationally for flights on the oneworld alliance, but relatively difficult to earn compared to the direct transfer partners of Chase Ultimate Rewards and American Express Membership Rewards.

For the time being, this indirect transfer channel makes them as easy to earn as any direct Membership Rewards transfer partner.

Long-term risks

As is often the case, the two primary risks in this play are moving too fast and moving too slow.

By moving too fast, I mean speculatively transferring millions of Membership Rewards points to Mileage Plan, and then seeing that program devalued over the years it takes you to spend down those miles. I often get 5-6 cents per mile redeeming Mileage Plan miles on short-haul domestic tickets or business class tickets to Europe, but if those redemptions became revenue-based I’d feel silly for sitting on a million miles suddenly worth just a cent each.

By moving too slow, I mean waiting for another transfer bonus to HawaiianMiles in order to stretch your Membership Rewards points even further, while in the meantime the airline’s contract with American Express expires on its own or is broken early, leaving you with a stack of miserable Membership Rewards points instead of a bounty of precious Mileage Plan miles.

How I’m playing it

Like most things in this game, I’m planning to split the difference: I’ll move a couple tens of thousands of Membership Rewards points over every month, waiting to see if another transfer bonus comes along. If it does, I’ll empty out my account immediately, and if it doesn’t, I’ll end up moving over most of balance over the course of the next year anyway. And, of course, I can always speed up or slow down the transfers depending on other transfer opportunities.

Speaking of other transfer opportunities

I did not mention in my early Membership Rewards post transfers to Hilton Honors, which reader Bryan helpfully mentioned in the comments. Especially given the current transfer ratio of 1-to-2.6, if you value Hilton Honors points at 0.5 cents each this is a solid way to get rid of Membership Rewards points. It turns the 4 points per dollar earned on dining spend on a card like the American Express Gold card into a 10.4-point-per-dollar Hilton Honors earning rate.

I get a lot of value from Hilton Honors and spend my points almost as fast as I earn them, so I happily topped up my account during the current transfer bonus. However, unlike Mileage Plan miles, I can easily earn Hilton Honors points through manufactured spend on my American Express Surpass card, so I didn’t feel any urgency to empty out my Membership Rewards account, even though I know I’d eventually get decent value from the resulting Hilton Honors points.

Quick hit: Hyatt Milestone 2K Next Stay Awards don't stack, but do post on award stays

I’ve been plugging along earning top-tier Hyatt Globalist status through manufactured spend on the Chase World of Hyatt credit card, and recently hit the 30-night and 40-night milestones in quick succession. With no obvious reason to choose the other options, I selected the 2K Next Stay Award for each milestone.

As long-time readers may remember, I used to live in Madison, WI, and return several times a year to visit old friends there. I usually stay at the Hyatt Place Madison/Downtown, a Category 3 property that costs 9,000-15,000 World of Hyatt points per night. At the lower end of that range, that’s a terrific value for World of Hyatt points transferred from Chase Ultimate Rewards. At the higher end, it’s a great value for Category 1-4 Free Night Certificates earned on the Chase World of Hyatt credit card.

What I didn’t know was whether both my 2K Next Stay Awards would be triggered by a single stay. Fortunately, I had two stays planned (with the week in between spent on Madeline Island, the largest of Lake Superior’s Apostle Islands).

As it turned out, each of the two stays triggered a single 2K Next Stay Award. This ended up working fine for me given my travel plans, but the awards do have expiration policies to be aware of: they have to be selected (the other options at each of the 20-night and 30-night milestones are two club access awards and $25 FIND experience credits) and then used within the specified time periods, so unless you already have plans to visit a Hyatt House or Hyatt Place, or a property with a club, there’s no point in selecting your awards prematurely. Just set a calendar reminder to make sure you pick something!

Finally, note that the 2K Next Stay Awards did post on both my stays, despite being booked entirely with points and free night awards. This wasn’t surprising (Hyatt treats award stays as “eligible stays” for virtually all their promotions) but it was important to me to verify and pass along.

At the 40-night and 50-night Milestone levels I assume I’ll pick the 5,000 bonus point awards unless I see suite availability for an uncoming trip; I can use the free Guest of Honor award at the 40-night level to get club access if an upcoming stay has a club, although that’s not typical for the domestic properties I stay at.

What are Membership Rewards points for?

It is a truth universally acknowledged, that a travel hacker in possession of Membership Rewards points, must be in want of a way of disposing of them.

This is the main reason that until this year I avoided the American Express Membership Rewards ecosystem. I know what to do with Chase Ultimate Rewards points (transfer them to Hyatt) and Hilton Honors points (book 5-night award reservations) and US Bank Flexperks Travel Rewards points (redeem them for 1.5 cents each on paid airfare).

But for as long as I’ve been travel hacking, the main feeling people have expressed about Membership Rewards points was frustration: yeah, they’re easy to earn, but what the hell do you do with them once you have them?

Now that I’ve got a gazillion of them, I feel that frustration firsthand. Here’s what I’ve gleaned over the years about how people really redeem them.

Cash out through co-branded Platinum cards

One reason Membership Rewards points are so hard to redeem is that their cash value, unlike Ultimate Rewards (which can be redeemed in unlimited quantities for 1 cent each), is discouraging. You can redeem them for statement credits at 0.6 cents each, or for travel through the American Express reservation portal at 1 cent each (or slightly higher for Platinum cardholders, under certain conditions).

Invest with Rewards” is a feature of the Charles Schwab co-branded Platinum credit card that lets you redeem up to 1,000,000 Membership Rewards points per year at 1.1 cent each for deposits into a Schwab investment account.

This is a popular choice for a lot of people, but it’s also an admission of defeat — and an expensive one, since the Schwab card has a $695 annual fee, not waived the first year. If you’re paying 3% “all-in” to manufacture bonus spend that earns 4 points per dollar, plus a $695 annual fee, you’re only clearing $2,805 per year on $250,000 in manufactured spend.

That’s not for me, but it is a popular choice so I wanted to make sure readers were aware of it.

“Substituting” Ultimate Rewards transfers

The most appealing approach to redeeming Membership Rewards points is to use them as a substitute for Ultimate Rewards transfers. Since transfers to World of Hyatt are so valuable, this is a true “penny saved/penny earned” situation: every point you’re able to redeem from your Membership Rewards account instead of from your Ultimate Rewards account is “worth” whatever value you get from World of Hyatt transfers. It’s not uncommon to get 3 or 4 cents per point in value when redeeming World of Hyatt points, and it’s possible to get much more value if you’re working at it.

This is most obvious when Chase and American Express share a transfer partner. Here are the programs they have in common:

  • Aer Lingus Avios

  • Air Canada Aeroplan

  • Air France KLM Flying Blue

  • British Airways Avios

  • Emirates Skywards

  • Iberia Plus Avios

  • JetBlue trueBlue

  • Marriott Bonvoy

  • Virgin Atlantic Flying Club

Note that all the Avios programs (Aer Lingus, British Airways, Iberia Plus, and Qatar) have miles that can be transferred between the programs, but obviously not everyone has all four programs set up and connected to their credit card rewards accounts, so I mention them separately as well.

Another method of substitution is to transfer “similar enough” miles. For example, Star Alliance partner award availability can be booked with both United Mileage Plus miles (transferred from Chase Ultimate Rewards) or Air Canada Aeroplan miles (transferred from either). Where award space is available in both programs, then saving Ultimate Rewards points by transferring Membership Rewards points to Aeroplan is another way to preserve your Ultimate Rewards balance for higher-value redemptions.

Betting on the Hawaiian-Alaska merger

One interesting alternative that I would consider “low-” but not “no-risk” is preemptively transferring Membership Rewards points to Hawaiian Airlines HawaiianMiles. The merger recently passed the Department of Justice’s review process, so it has a reasonable chance of being finalized at some point. After that happens, I would guess the airlines would take a year or two to align their reservation and award systems, and at some point I’d expect Hawaiian to enter into the oneworld alliance, as Alaska already has.

Once all that has happened, miles might become transferrable between the programs, or used from either program to book oneworld alliance partner flights.

There are a lot of if’s, and’s, and but’s in there, but if you’re sitting on more Membership Rewards points than you have any idea what to do with, then stashing a few hundred thousand in a HawaiianMiles account is one way to hedge the value of your points. You might regret doing it eventually, but the least valuable point will always be the one you don’t redeem.

Another improvement, and giving up on Venti, the gimmicky travel savings account

I’ve written before about signing up for Venti and about some improvements they made after reading my initial post. To recap, you deposit money through them with a partner bank, and you earn a notional interest rate on your deposit of 9% APY (the earning rate used to vary by account type, but they seem to have suspended that for now). The “interest” is credited as “points,” which can be used through through their booking portal to pay for part of your flight and hotel reservations.

I recently finished withdrawing my cash and redeeming the last of my points through Venti, and don’t plan on adding any more. I’ll explain why in a moment, but first I want to mention an additional feature they added recently.

Topping up cash interest with points

On July 12, 2024, I got an e-mail announcing Venti was partnering with credit unions to offer points on top of the cash interest earned on your self-managed credit union accounts, in addition to the points you earn on your “Venti Classic” balance. They call this new “cash-and-points” earning option “Venti Pro.”

As a reminder, your Venti Classic balance is held at Veridian Credit Union, but can only be managed through the Venti interface: you’re not given routing information to make deposits or withdrawals, and in fact you’re not given any information about “your” account at all. That balance earns 9% APY in Venti points, which can only be redeeemd through their hotel and airline booking portals.

Venti Pro allows you to earn Venti points on up to $25,000 in savings balances on your external accounts at their partner credit unions. They currently have four such partners:

You continue to earn cash interest as usual on those externally held accounts. But by linking them to your Venti account (through one of the usual third-party services), you’ll also earn 3% APY in Venti points on your balances up to $25,000. The program is sparse on details, so there’s no indication of how many linked accounts you can earn Venti points on, another of the many oversights Venti has shown since they launched.

The page also includes this tortured sentence: “This promotional offer is limited to new credit union accounts created within the last 30 days of your Venti account.” I’m sure this makes sense in the original Estonian, but I can make no sense of it in English.

This is such an obvious extension of Venti’s original business model that I assume it was part of the plan all along and they have been working out the kinks, either on the business or technology side. Just like with Venti Classic, credit unions pay Venti to harvest deposits for them. Venti then divides that payment by the (lower) amount they value Venti points at on their books, and turns the result over to their customer in points.

To illustrate this with some sample numbers, if in a Venti Classic account Veridian pays Venti 3% on an uncapped balance, and Venti values their points at one third of a cent each, they pay customers 9% APY on the balances they manage.

If Venti Pro credit union partners pay Venti 1% on new balances up to $25,000, then the same transformation results in the 3% APY they pay on Venti Pro-linked balances. This is surely also the reason for the tortured sentence I mentioned above: Venti Pro partners only want to pay the finder’s fee on new balances; they don’t want to pay another 1% in interest fees on existing accounts!

The MSU Federal Credit Union only pays the advertised rate on the first $999.99 in savings, and I can’t find the avertised GUAS FCU savings rate at all, but the Wings Credit Union savings account is nationally available (with a $5 membership fee to some non-profit). It offers 4.75% APY, with a $25,000 minimum opening balance and no interest earned if your average daily balance is below $25,000. The final option, Meriwest, offers 5.5% APY on the first $10,000 of your Premier Savings balance, but enforces its geographical requirements (in my experience), so is probably most interesting to folks who live in Northern California or Pima County, Arizona.

Is it worth opening a Wings account to earn additional Venti Pro points? My answer is a qualified yes: it is if you want to deposit exactly $25,000 and value Venti points at or close to their nominal value of $1 each. 4.75% APY in cash and 3% APY in “travel funds” is a great return on $25,000 in self-managed, insured cash.

But it’s not for me.

Goodbye to all that

Perhaps the most essential characteristic of a travel hacker is being game, and I’m game for just about anything. I once took the train to Philadelphia to open a prepaid debit card at a check-cashing place to earn 5% APY on the linked savings accounts (remember, interest rates were 0% for close to a decade). But when you’re game for anything, you also have to be unusually alert for warning signs.

I’ve mentioned various warning signs about Venti that were flashing yellow from the start: the slim-to-nonexistent documentation and the inconsistent descriptions of the various products did not make me terribly optimistic about the product or its long-term future.

But after all the warning signs, my red light only came on during my first Venti redemption, when I booked a flight deliciously close to the $250 point-redemption level (you can use points to pay for the first $250 of flight reservations). I booked a $258.20 flight, paying $250 with Venti points and $8.20 with my credit card (an option they added after my first post).

As soon as the flight populated to my American Airlines account, I saw that I had been booked into Basic Economy, even thought the checkout page and confirmation e-mail only said my ticket was in Economy. Since I wasn’t sure about the dates of the flight, and needed to maintain flexibility, I canceled the flight immediately through my American Airlines account. Since I’d booked the flight just minutes before, it was obviously eligible for a refund, and sure enough the $8.20 was refunded to my credit card immediately. Venti was another matter.

First, a confused Markus (who I assume runs the company, since he’s the only person I’ve ever interacted with) asked whether I had canceled my flight. I thought this was a nice personal touch, and assured him I had and mentioned why (being unable to identify a Main Cabin flight).

He replied and explained that “It skips because our broker does not provide that step for one-way flights.” Interesting, but none of my business.

He then replied a few days later and assured me that it was my user error, since he thought the website made it clear the reservation was in Basic Economy. Again, agree to disagree, none of my business.

But then Venti didn’t refund my points, which made it my business. So, I pulled my money out and redeemed the last of my points. I’m not going to war over $250 in travel credit, but if $250 is worth $83 to them (in the illustration above), it’s worth $0 to me if I can’t refund a refundable ticket, and interest rates are too high to earn 0%.

Conclusion

I’ve strived while writing about Venti to be gracious to a fault. A group of entrepreneurs struggling with English started an American company in one of the most regulated sectors of the economy to use technology to squeeze some arbitrage out of the banking system in a somewhat novel way (although it is in some ways patterned on the much-closer debit card relationships between Delta and Suntrust, Alaska and Bank of America, and American and UFB Direct).

And after all this, I still do not think that Venti is a scam. I think they really do deposit your funds with Veridian Credit Union. I think deposits really are federally insured up to the relevant maxima. But banking is an industry that is built on trust, and when you run out of trust, you run out of money pretty quickly afterwards.

Further reading:

Quick hit: mobile balance loads trigger refreshed Amex personal Gold credits

I applied for an American Express Gold card back in April so have been following especially closely the recently announced changes to the card: a $325 annual fee, $50 semiannual Resy credit, and $7 monthly credit at Dunkin Donuts.

I already knew that purchases at any Resy restaurant would trigger the semiannual statement credit because of my experiments with my American Express Delta Business Platinum card, but I wasn’t sure whether the $7 monthly credit could be triggered without going into a Dunkin location.

So, I bought $7 of credit in the Dunkin Donuts app on Monday, July 29. On Wednesday, July 31, I received an e-mail alerting me that I’d received a $7 statement credit for the purchase.

I’m not a great consumer of either fast food coffee or fast food donuts, but as the saying goes, I’ll take any bank’s money as long as they’re giving it away. This benefit is already live, so start using it today.

What I learned attending the Karlovy Vary International Film Festival (twice)

I’ve been out of the country for a few weeks visiting the Czech Republic, building the trip around attending the 58th Karlovy Vary International Film Festival. This was my second time at KVIFF; we had such a great time attending just a few days of the festival back in 2018 that we decided to spend a full week this time. That’s not ultimately how it worked out, for reasons that had (almost) nothing to do with the festival itself.

Since I knew nothing about international film festivals until I started going to Karlovy Vary, I want to share some lessons that I’ve learned. I hope some of these will be even be applicable to other major film festivals, since I think they’re all more or less run by the same people.

Scheduling and transportation

Film festivals are great to plan travel around, because they’re scheduled long in advance and they’re always in the same locations, so you can start looking for award flights and hotel stays far in advance. Next year’s KVIFF is July 4-12.

I did not start looking very far in advance, but was still able to book economy award seats to Prague on Icelandair using 35,000 Alaska Airlines Mileage Plan miles and $228.15 in cash, and return flights from Prague in Aer Lingus business class for 55,000 Mileage Plan miles and $57.90.

Since we were flying in the first day of the festival, we walked to the public bus stop at Prague’s Ruzyně and took the 100 bus to the Zličin metro stop about 20 minutes away, then got on the 305 bus to Karlovy Vary’s Tržnice bus station, which took a little over 2 hours. You can tap to pay on both busses (and indeed, every form of transit we took), so we didn’t need to futz with the ticket machines. There’s a zone-based system outside of Prague proper, and Karlovy Vary is in zone 13, so the bus from Zličin cost 140 CZK, or about $6.

I know Europeans love taking busses everywhere, but we’re not Europeans, so we took the train back, departing from Karlovy Vary’s Horní train station (the Dolní station closer to the center of town runs a service train up to the Horní station but we just took a 5 minute bus ride from the city center). The train takes a much more circuitous path than the bus, so the return trip took about 3 hours and 15 minutes, and cost 498 CZK, or $21.31. If you’re going straight back to the airport from Karlovy Vary, then taking the reverse of our bus route would almost certainly be more convenient.

Where to stay

Our first trip to Karlovy Vary in 2018 was a bit spur of the moment, so finding decent hotels was a struggle. We ended up staying at a kind of quaint converted mansion or palace some ways up one of the hills surrounding the festival area. The hill ended up being an annoyance, since every trip back to the room would leave us soaked in sweat (KVIFF is in July, after all).

So this time, I focused on hotels directly along the river Teplá, which runs through the festival area. I found what seemed like a terrific deal at the Park Spa Hotel Sirius (you can read my 2/10 review there): $1422.78 for 7 nights, with full board and a spa package. The rate was so low I assumed they didn’t realize the film festival was taking place or they would have hiked the rate, since the front door practically opens onto the main festival grounds, with a great view from the windows.

Well, it turns out this was a huge mistake. Not because of anything the hotel did or didn’t do, but because every single night of the festival there was a DJ spinning in the center of the main festival grounds until 3 am. The ones right outside the windows of our room. We tolerated this for 5 nights, but at that point had slept so little and seen so many movies we decided to pack it in and head to Prague.

In short, my solemn recommendation is to not stay at any hotel or apartment facing the river during the festival. Either go a little up the hill from the river like we did on our first trip, or stay outside the resort area in the more commercial or residential parts of town a block or two from the river.

Paid tickets

It is possible to just show up to the festival and buy movie tickets, and I suspect that there are people who take day trips from Prague just to experience the atmosphere and see whichever movie they can get tickets to. I’m not sure how far in advance paid tickets can be purchased, since we’ve never gotten tickets that way. Paid tickets can be purchsaed from box offices scattered around the festival grounds.

Festival passes (1)

For both of our trips, we bought festival passes, which give you a little more control over which films you get to see, although not all that much more.

Festival passes can only be purchased in-person once you arrive in Karlovy Vary. There’s no way to buy them online or in advance. We arrived in the early afternoon and bought our passes immediately, although I had them activated for the day after we arrived, so we did not end up seeing any movies on the day of arrival. This was revealed to be a minor error, because of the way passes are used to reserve tickets.

Once you have one or more active passes, you can load them into the KVIFF smartphone app. I recommend downloading the app in advance and creating your account, but my partner and I both had to delete and reinstall the app for it to function properly (a belated realization that led to another missed half-day). Importantly, you can load more than one pass into the app, so you can reserve multiple seats for the same movie. For showings with assigned seating, I believe the app tries to find seats together when you do this.

Each day at 7 am, reservations become available for films showing the following day. It’s worth describing the rhythm of how this works: before you go to bed on Monday, you look at the schedule for Wednesday for every movie you’d even slightly be interested in seeing. Then you set an alarm for 6:55 am. At 7 am Tuesday morning, you open the app and request 3 reservations for those Wednesday movies. Then, you wait, because everyone else in Karlovy Vary is doing the exact same thing. As the server resolves each request, you’ll be told whether your reservation was successful. If not, you can put in another request, although by 7:30 or so most in-demand reservations will have been taken.

Each pass allows you to hold 3 successful reservations per day, and you can make as many requests as you want until you reach that limit. It was unclear to me from the instructions whether a canceled reservation would “free up” that slot or if once a request was successful that slot was permanently used up.

Let me be clear: you will not get your top three choices every day. If you are lucky, you’ll get one of your top three choices every day. More people want to see each film than there are reservations available, and this is the way those reservations are rationed.

Once you’ve successfully made a reservation, you can pick up the paper tickets from any box office using your physical festival pass.

Festival passes (2)

A second way to get tickets using your festival pass is to go to the box office and see what they have available for sale. Your pass gets you unlimited free tickets from the box offices for showings each day and the following day. Lines are often very, very long when the box offices open at 7 am, but if you’re up at 6:55 anyway in order to make reservations, you may as well be standing in line too. We did not try to get tickets this way at 7 am, but after the lines died down we did check whether there were any more tickets available, and there always were, although again, not to the most in-demand showings.

Festival passes (3)

Finally, there is yet another way to use festival passes to see films (and attend other events, like press conferences): outside each theater and event space there is a roped off line or holding area, where passholders who don’t have tickets can wait until 5-10 minutes before the event starts, when enough people are admitted to fill the empty seats.

For major movie premiers, this is likely the only way you will be able to attend, so if there’s one movie you absolutely have to see during the festival, plan on staking out a place in line at least an hour or so before it’s scheduled to begin.

Disneyworld for adults

Those are the logistics. What is the festival actually like? It’s an amusement park built into a fully functioning city. The main attractions are the rides — the films being shown all around town. There are screenings in huge corporate auditoriums, stately imperial opera houses, hotel ballrooms, and medium-sized side rooms (the main building of the festival is a hotel and conference center the rest of the year).

Besides the rides, there are also meet-and-greets: press briefings and panel discussions about the films being screened.

There’s a fair amount of amusement park food being sold from kiosks around the festival, all of which I tasted was excellent. There are also beer and cocktail kiosks. Everything was reasonably priced, presumably because the rest of the city was operating as usual so there weren’t any obvious price-gouging opportunities, except the gift shop, where we happily spent money restocking our dated KVIFF gear.

This analogy kept returning to me over the 5 days we were there, spurred by something I remember a Disney hacker saying years ago: people who go to Disneyworld without putting in the work to plan their stay get frustrated, but what other trip would you spend $10,000 on and just show up for a week hoping everything will work out?

There were some genuine pain points at KVIFF. The fact that the app needed to be reinstalled wasn’t something we could have predicted in advance and put a real cramp on our first 24 hours in town. The fact that our hotel was so incompatible with sleep that we had to leave early is something we can account for in the future by staying further from the main drag.

But a lot of the annoyances are just how the festival works, and if you want to see any films at the festival, you have to adjust to the requirements, primarily waking up in time to put in your reservation requests, and having an open mind about which films you’re willing to watch. Once we got the hang of it, we didn’t have any trouble seeing 2-3 films each remaining day we were in town.

Conclusion

I think part of the glamour of the film festival circuit is the overwhelming feeling that it’s not about you, the public, and the festival does a good job playing up this feeling. Before each film there’s a brief spot highlighting an event from the previous day, like a movie premier or a gala event, lifetime achievement awards, things of that nature, and all the footage is shot right where you’re sitting, or where you’ll be sitting tomorrow, which gives a sense of proximity to fame and power.

These festivals are, after all, basically trade shows where venders show off their latest projects hoping for bids from investors and distributors, but the venders and investors are household names, at least to people who follow the film industry enough to go to a film festival. The fact that they let the public in at all is a kind of cross-subsidy to get the movers and shakers in the same place, while the real action takes place in the suites upstairs.

Like if Disney’s corporate headquarters were underneath Splash Mountain and they used ticket revenue to pay their power bill.

Quick hit: no, Freedom family product changes don't reset your quarterly bonus spend

One of my favorite techniques is requesting product changes from Chase personal credit cards where I received a signup bonus to Freedom cards that earn 5 Ultimate Rewards points per dollar in their quarterly bonus categories, on up to $1,500 in spend per account.

This technique doesn’t get written about as much as it used to because most travel hackers prefer to chase signup bonuses, which quickly puts them over Chase’s rules for approving personal credit cards.

As a reminder, you usually can’t get a Chase signup bonus if you already have a specific card, or have received a signup bonus for it in the last 24 or 48 months, depending on the card. One way to start that clock ticking again is to request a product change to another card. My current preference is for the Freedom Flex card, since it combines the quarterly bonus categories of the Freedom (not available for new signups) and the uncapped 3 Ultimate Rewards points per dollar spent at drugstores of the Freedom Unlimited.

I had done this a number of times in the past, so I was sitting on 3 Freedom cards on which I had already reached the quarterly cap when I applied for and completed the minimum spend requirement on my new Freedom Flex. Once that signup bonus posted, I called in and requested product changes from my Freedom cards to Freedom Flex cards. Note that when doing this a new card and card number will be issued, so be sure to keep an eye on any recurring bills that are charged to your cards.

What I was unsure of was whether these product changes would reset my quarterly bonus earning cap, because I had never changed products within the Freedom quarterly bonus family; I had only moved to and from quarterly bonus cards, not between them. If product changes reset the quarterly bonus counter, then during promising quarters you could max out each card twice, as a kind of backdoor “upgrade bonus.”

But, regrettably, the quarterly bonus counter was not reset by my product change, so even though the Freedom Flex cards have new numbers, it appears everything else about the old Freedoms was saved and ported over to the new accounts.