My experience using Fluz as intended

Gift card arbitrage occupies an odd position between “pure” travel hacking and extreme couponing: it’s lucrative enough that most travel hackers do it at least occasionally, but close enough to extreme couponing that they have the dignity to be a little embarassed about it. Over the years a few businesses have sprung up to smooth that embarrassment.

Raise acts as an intermediary or marketplace for folks who want to buy and sell unneeded gift cards at a fraction of their face value. Because they’re buying and selling gift cards that have already been issued, and often have had part of their balance spent down, you can find cards in a wide range of values and at various discount rates there.

The United MileagePlus X app sells newly-issued gift cards in the exact denomination you need for a given purchase. Instead of offering discounts off face value, they pay you in United MileagePlus miles. Depending on how highly you value MileagePlus miles, their payout rates can be competitive with the rewards you’d earn on a credit card.

Note that whenever you pay with a gift card instead of a credit card, you’re naturally sacrificing the purchase protections offered by most credit cards. That may be fine when you’re ordering a pizza, but probably not when you’re buying expensive, durable goods.

How Fluz is supposed to work

All of this is by way of introduction to Fluz, a gift card merchant with what I would call a “hybrid” approach. Signing up for Fluz comes with a seemingly-unbeatable offer: 3 “vouchers” worth up to 35% of your first three gift card purchases. The person who refers you also receives a voucher after you complete your first purchase (my referral code is “FREEQUENT” if you feel like signing up after reading this post).

The first thing you need to know is that the service is “app-only:” there’s no way to use it from a desktop without using a smartphone emulator like BlueStacks. This will become relevant shortly.

The second thing you need to know is that unless you build your life around it, you’ll never get any value from Fluz. That’s because unlike Raise, which sells gift cards at an upfront discount to their face value, and MileagePlus X, which awards miles based on the value of the gift card you purchase, Fluz “vouchers” don’t discount the price of the gift cards you buy with them. Instead, you earn a “Rewards Balance” that you can redeem against the future purchase of a gift card, but only once you’ve reached $26 in earnings.

Confused yet? Wait — it gets worse. The 3 vouchers you get for signing up are also capped, at $3.50 in value each. So ordering 3 $10 Domino’s pizzas will only earn you $11.40 in rewards ($3.50 plus the “base” earning of 3% on each transaction), leaving you less than halfway to the $26 threshold for actually redeeming them.

Still with me? One final point. Earnings are also based on payment method. Paying with an ACH debit earns the highest rewards, a debit card somewhat less, and a credit card or PayPal least of all.

One thing I will say in Fluz’s favor is that their “voucher merchants” include most of the food delivery services I’ve heard of: Uber Eats, DoorDash, Grubhub, Caviar, and Seamless. I don’t use those services, but if you do, you could conceivably hit the earnings threshold relatively quickly and then redeem your rewards for additional free food deliveries.

My mixed experience using Fluz as intended

I’ve completed two transactions at “voucher merchants,” one entirely successfully and one completely disastrously.

My first purchase was for a $15 CVS gift card, while I was standing in line at CVS. This was how I, naively, believed the app was supposed to work: figure out how much your items cost, then buy a gift card in the closest possible denomination without going over. I paid for the gift card, generated the bar code, and then spent 10 minutes at the register trying to get the cashier to accept it, before ultimately failing. A bit flustered by this ordeal, it was only when I got home that I realized Fluz had attached an elaborate set of instructions to the gift card, including printing it out at home to ensure the barcode was scaled correctly for CVS’s scanners, and with the final addendum, “if none of these instructions work, ask to speak to a manager.” An app-only service that requires you to haul around a portable printer? Is this what Silicon Valley calls “disruptive?”

Thus began my first Fluz adventure: getting a refund. That process began with an e-mail I sent through the app saying I’d been unable to use the gift card. That led to this bizarre veiled threat from them:

“CVS not accepting it could be a cashier issue, which we find is what usually happens.

We can process a refund for you. I would discourage filing a chargeback as our process will involve locking your account until the chargeback has been processed with the bank.”

From my perspective this was absurd: why would I care if my account was locked with a company that couldn’t deliver a working product? A month later, I’ve now had my refund “approved” twice, although the fifteen bucks is still noticeably missing from my account.

My second transaction went much smoother, buying a $17.46 Domino’s gift card that I was able to immediately enter into the Domino’s order page to cover the exact amount of my order, earning $4.02 in rewards (which, again, I’ll never be able to redeem).

The lesson, such as it is, was simple: buy digital gift cards and use them online.

A new life awaits you in the Fluz colonies

At the end of the day Fluz is a fairly primitive data-mining gimmick dressed up in a multi-level marketing ballgown. But even I can admit it’s a handsome gown: gift card purchases are passed through Fluz while retaining the underlying merchant’s categorization, so while you may lose out on credit card protections, you’ll still usually earn bonus points when buying gift cards to restaurants, grocery stores, or gas stations with the relevant credit cards.

So what would it look like to really maximize the value of the Fluz app? First, you’d have to be absolutely insufferable in referring your friends and family. Obviously there are times we do this (you can find my personal referral links right here!), but for sane people there’s a natural limit on how many people you’re willing to pester to do what. In order to maximize the value of the data they harvest, Fluz is relatively strict about account creation and identifying details, so it’s not like a grocery store where you can spin up an unlimited number of rewards accounts by tinkering with your e-mail address.

Second, you’d need to get used to building your life around “voucher stores” in order to maximize the value of the vouchers you earn from your referrals. Dunkin’ instead of Starbucks for your coffee, CVS instead of Walgreens for your prescriptions, Burger King instead of McDonald’s for your fast food, etc. Depending on your geography you may find those restrictions somewhat onerous or not at all.

But finally, to get the most value using Fluz as intended, you’ve got to lean into the data harvesting business model and link a checking account in order to maximize your earnings. That means no credit card rewards, no credit card protections, and no chargebacks. For civilians who have one or zero checking accounts, this should be the highest bar, but in reality is probably the lowest. For travel hackers with dozens of checking accounts sitting around, it’s trivial to leave $50 in one of them in order to pay for the occasional meal at Applebee’s.

To be clear: I don’t think you should use Fluz as intended, but if you do, you’ve got to go all-in if you want to wring any value at all out of the system.