My experience requesting missing Just4U points

The Albertsons/Safeway Just4U program has, for whatever reason, chosen to print rewards so aggressively that it’s oddly become of my main sources of value over the last few years. That being said: not everything always goes right.

Two weekends ago I doubled up the Adidas gift card 10 point per dollar promotion (sellable for 77.5% on CardCash) with the usual 4 bonus point promotion on Saturdays and Sundays, but only received 2,000 Just4U points. As a reminder, these promotions are only partially stackable. Each is calculated as a separate addition to the base earning rate on these cards, so a $500 gift card purchase earns a total of just 6,000, not 7,000, Just4U points: 2 points per dollar as a base rate, 8 additional points per dollar on the weekly promotion, and 2 additional points per dollar on the weekend.

With that in mind, I was still 4,000 points short.

Requesting missing Just4U points

Requesting the missing points ended up being easy, but not obvious. The channel is not through the Just4U part of the Safeway website at all (where you see your deals, rewards, and transaction history), but through the generic “Contact Us” page. Once there, I filled out a brief form using the “Submit Request” button.

I wrote: “I was only credited with 2000 instead of 6000 just4u points for purchasing a $500 adidas gift card despite having added both the 10x and 4x promotions to my account prior to purchase. I am requesting the additional 4000 just4u points to be deposited into my account.”

I submitted the form on the morning of September 13, 2025, and received an e-mail just after midnight the next day from “web.comments@safeway.com” asking for:

  • “A screenshot of the 10x and 4x point offers that were added to your account

  • A copy or photo of your receipt showing the $500 Adidas gift card purchase”

When I woke up in the morning I send the relevant pictures, which was easy since they were still sitting on my desk from the day before.

In the afternoon of September 15, I received an e-mail stating they’d “submitted a request to manually load the remaining” points to my account.

Satisfied, I checked only occasionally over the next few days but the additional 4,000 points were successfully credited sometime between September 16 and 17. In other words, the entire situation was resolved in somewhat less than 120 hours.

One concern relieved

Like most people with multiple Just4U accounts, many of them use iterations of the same e-mail addresses. I was curious, if not worried, that submitting my proof of purchase from a different iteration might foul the lines between my multiple accounts. That did not end up being the case, as the timeline above suggests.

Conclusion

Whenever something goes “a little bit wrong” people who are already inclined to catastrophic thinking are guaranteed to lose their cool. But not every hiccup is catastrophic and not every solution is all that hard.