In all fairness: a successful Marriott LNF claim

Having written a perhaps-too-strongly-worded condemnation of best rate guarantees in the past, based on the fact that hotel chains are too slow to respond and are relentless in their quest to disqualify seemingly-eligible claims, I feel that I owe it to my readers to report on a successful "Look No Further" best rate guarantee claim I recently made with Marriott.

The Challenge

My mother e-mailed me a few days ago, saying that she had booked a cancelable, week-long reservation at a Courtyard Marriott in Portland, OR through Travelocity, since it was about $51 cheaper than the flexible rate she found on Marriott's website. She wrote me to ask whether she would earn points for the stay.

I told her she wouldn't earn Marriott Rewards points since the reservation was made through a third-party website, but that the amount she was saving was worth much more than the points she would earn on an eligible rate. Meanwhile, I sprung into action.

To make a Look No Further claim, I first made a refundable reservation on Marriott's website at the $169 (before taxes) Best Available Rate. After confirming the $118 Travelocity rate was still available, I then submitted a Look No Further request through Marriott's website.

The Problem

Looking through the cancelation policies for the two rates, I immediately noticed a problem. As I wrote to my mother:

The trouble is that that [Travelocity] rate has a cancellation of 4 pm February 7, while the “best available rate” at Marriott has a cancellation of 6 pm February 8. That’s the kind of difference that they typically use to deny a best rate guarantee claim.

So I told my mother to hold onto her Travelocity reservation while I waited to hear back from Marriott.


Imagine my surprise when about 5 hours later I opened my e-mail to see this message from Marriott:

We have reviewed your claim and have made the following modification to your reservation:

Rate: $88.72

That rate reflects the 25% discount Marriott gives on successful Look No Further claims.


I still think the best you can say for Best Rate Guarantees is that there's no harm in making a claim.

Be sure you make freely cancelable, non-prepaid reservations, and do your best to find rates that are as similar as possible with respect to room type and cancelation policies. Then, submit your claim and cross your fingers.

But don't rely on these guarantees being accepted, since there are still far too many ways the hotel chains can deny a claim, and you won't have any recourse if they do – except booking through the cheaper, third-party booking channel!

Best rate guarantees: a waste of time?

One of the biggest challenges I had when writing my eBook, The Free-quent Flyer's Manifesto, was the question of how to deal with hotel loyalty programs. I don't think it's any secret that "frequent guest" programs are far more complicated than they need to be, and the reason is obvious: by increasing the amount of time required to understand all the nuances of their loyalty program, each chain hopes to discourage defections to their competitors – once you've mastered Hilton's program, you'd be crazy to throw all that work away and stay at a Marriott! As a consequence, it can be difficult even to figure out how many points you'll earn on any given stay.

My favorite example of this is Hilton's "earning style," where you can select "Points and Points," "Points and Variable Miles" or "Points and Fixed Miles." In order to maximize your points haul, you would have to decide before every stay  which earning preference will reap the most valuable rewards.

Over on my hotel rewards page, you can see how I've attempted to cut through the noise and provide a simple calculation of what I call "point density:" the rate at which you earn hotel points, taking into account your elite status and whether or not you charge your room to a co-branded credit card, and the rate at which you redeem those points. Unfortunately, even this isn't 100% complete since I take into account only "base" points, not the bonus points you earn if you select, for example, "Points and Points" as your Hilton "earning style." If you haven't checked it out yet, take a look and tell me what you think.

All of this brings me to one of the most frustrating elements of the hotel booking experience: the best rate guarantee. When you book a room through an online travel agency, the property kicks back a big chunk of your rate to the agency. That's how sites like Expedia pay for their own loyalty programs: they share part of their commission with their users. It's also why reservations made through online travel agencies typically don't earn hotel rewards points.  The third leg of this stool is the "best rate guarantee," whereby the hotels promise to match a lower rate you find through other booking channels.

Just for reference, here's a rundown of the best rate guarantee programs of the chains I follow: 

It sounds great, right? You pay the lower rate, get an additional discount or, at IHG properties, a free night, plus earn elite status credit and hotel rewards. Well, I've filed a lot of best rate guarantee claims over the years, and as far as I'm concerned, it's a waste of time.

Don't get me wrong: the people who are good at finding eligible rates are VERY good at it. You can find almost 2,000 successful reports from Marriott alone in this thread over at Flyertalk. But these guarantees cost the hotel chains real money, so it's not surprising that they are experts at finding ways not to honor them.

Here's an example from just the other week: as I mentioned in another context, I was planning on spending my last night in Prague at the Courtyard Marriott Prague Airport across the street from the terminal. Instead of redeeming points, I thought it would be interesting to see if I could get a better rate using Marriott's Look No Further guarantee. I started on Kayak, and immediately found a much lower rate, one that's actually still available as I write this.

As you can see, a site I'd never heard of, Olotels, is offering a rate that's much lower than that offered through Marriott directly, or the other agencies which use Marriott's inventory.

Obviously, Marriott didn't honor my Look No Further claim, or I wouldn't be writing this blog post! Here's the relevant part of their response:

According to the Terms and Conditions of Marriott's Look No Further(SM) Best Rate Guarantee, the guarantee does not apply to pre-paid rates that involve a voucher (including electronic vouchers) for a hotel stay outside of the United States and Canada.  According to our review, we have determined that a travel voucher will be issued for the accommodations with which your comparison was made.

This is all perfectly correct from the point of view of the Look No Further program, but it doesn't change the crux of the matter: whether it's a "travel voucher" or not, a lower room rate is actually available : It's not like you'll show up to the hotel and they'll make you sleep on the roof.

So that's why I've more or less given up on best rate guarantees. I book so few paid stays, preferring to use my points either for free award nights or even "cash and points" redemptions, that staying up-to-date on the terms and conditions of all the relevant programs is a project that is just not worth my time.

For a different perspective, Mommy Points wrote up a number of techniques that she has been able to use successfully for best rate guarantee claims with Club Carlson.