Alaska one-way partner awards are here!

As I reported a few weeks ago, Alaska irlines phone agents have been telling people that they're preparing to offer one-way award redemptions for half the cost of round-trip redemptions (instead of paying the round-trip cost for one-way redemptions, as you do using Delta Skymiles).

Well, I'm excited to announce that this change is now being rolled out for two of Alaska's domestic airline partners, American and Delta.  Tickets on both partners can be searched and booked online.  As of now one-way Delta awards are not yet pricing out at half the cost of round-trip awards, and it's ot clear whether this will be changed in the future.  However, they can now be combined with legs on Alaska or American to create much more flexible round-trip award redemptions than in the past, since previously it was impossible to combine partners on a single award.  This meant that if any of your legs was on Delta, Delta was the only partner you could use.  This was a serious drawback because of Delta's extremely limited award availability.  Now that airline partners can be combined on a single award, however, you can take advantage of what Delta award availability does exist in order to book trips combining flights on Alaska, American, and Delta.

Leveraging the Alaska Award Chart

Check out the Alaska award chart to see how many miles are required for various award redemptions.  While it's broadly similar to the award charts of other traditional airline loyalty programs, there are several nuances in the Alaska award chart which offer either better or worse value than redeeming partner miles on their own flights.  The best example of this is Business class flights from North America to Europe on Delta, which only cost 90,000 Alaska miles.  The same flights on the same Delta aircraft cost 100,000 Skymiles (although taxes and fees can be slightly ($20-$30) higher on Alaska).

Earning Alaska Airlines Miles

You can earn Alaska Airlines Mileage Plan miles by crediting paid flights flown on heir partner airlines to Alaska, as discussed in Chapter 4 of the book.  This is also a great way to earn elite status, if you don't have enough paid flights on either Delta or American to earn elite status in either of those programs.

There are also two credit cards which allow you to earn Mileage Plan miles:

  • Bank of America Alaska Airlines Visa Signature.  Currently a standard offer of 25,000 Alaska miles upon account approval (no minimum spending requirement).  $75 annual fee, not waived the first year.  The card also offers an annual $99 coach class companion ticket valid only on flights operated by Alaska Airlines.  Earn 1 mile per dollar spent on the card, and 3 miles per dollar spent on Alaska Airlines tickets.
  • Starwood Preferred Guest American Express Personal and Business cards.  Both cards offer 25,000 Starpoints after spending $5,000 in the first 6 months of card membership, and have a $65 annual fee, waived the first year of card membership.  As I discussed last month, You can transfer 20,000 Starpoints into Alaska miles and receive a bonus of 5,000 Starpoints, meaning you can earn 1.25 Alaska miles per dollar spent on this card, and making this signup bonus worth 30,000 Alaska miles, better than Alaska's own co-branded credit card!  Since the annual fee is waived the first year and the signup bonus is higher, this is a strictly better offer than the Alaska Airlines Visa Signature, although there's no reason you can't apply for both cards as part of the same churn.

Do this now: Hilton's Q2 promotion

Registration is now open for Hilton's 2nd quarter promotion.  The "Daily Grand" promotion gives 2,000 bonus points per Friday, Saturday, and Sunday night spent at Hilton properties worldwide during paid stays (except in the Middle East, where Thursday, Friday, and Saturday nights earn 2,000 points) and 1,000 bonus points for Monday-Thursday nights during paid stays.  The promotion is in effect between April 1, 2013 and June 30, 2013.  Register now, before you forget.

Starwood hotel category and cash and points changes now in effect

As mentioned in my hotel devaluation roundup last week and in Chapter 6 of the book​, the changes to Starwood Preferred Guest's hotel categories and the devaluation of the cash and points award chart went into effect today.  I'll be updating the webpage shortly with my analysis of the new chart [edit 3/6/2013: updated].  In the meantime, you can check out the new award chart on Starwood's website, and use Starwood's tool to view Starwood hotels by award category.

[Confirmed] Potentially huge change coming to Alaska Airlines Mileage Plan

As discussed in Chapter 6 of the book, Alaska Airlines can be a valuable frequent flyer program for crediting miles flown on their non-alliance partners Delta and American Airlines, especially if you don't anticipate flying on either airline enough to earn elite status.

​Well, according to this thread, that value might be about to get a lot better.  So far this is just a rumor, but a number of people have apparently been told the same thing by Alaska phone agents: you will soon be able to redeem Mileage Plan miles for one-way partner awards on Delta and American.

​Why is this a game-changer?  First of all, Delta award availability is notoriously bad, and if you're booking award flights using Delta Skymiles (or, currently, with Alaska miles), you have to book your outbound and return legs at the same time, which means both legs must have award availability.  The consolation prize is that you can book a free one-way at the beginning or ending of your round-trip award.

If Alaska Mileage Plan miles can be used to book one-way awards on Delta, then you can book each leg as award space becomes available.  ​No more waiting for low-level availability on both legs to be available simultaneously.  This would make Alaska Mileage Plan miles much more valuable for Delta award flights than Delta's own program, assuming Delta continues to require round-trip bookings when you redeem Skymiles.

The second reason this is potentially a major game-changer is that by making Alaska miles so much more valuable, it also increases the value of Starwood Preferred Guest Starpoints.  Starwood points can be transferred to Mileage Plan miles at a 1:1 ratio with a 5,000 mile bonus at 20,000, 40,000, and 60,000 ​Starpoints (so 60,000 Starpoints become 75,000 Mileage Plan miles).  Keep in mind that these transfers are not instant, so you will need to plan ahead if going this route.

The rumored date for this change to go into effect is March 17, 2013.  ​If it ends up being true, I'll be recommending to all my friends and clients who are casual flyers to start crediting their Delta flights to Alaska.  Additionally, Starwood points, already one of the best hotel award currencies for low- and mid-tier properties, are about to get a lot more valuable!